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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in Formula 1

Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – an unprecedented figure for an F1 team – after McLaren was appraised at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who owns one-third of Mercedes F1, would sell a shareholding in the region of five percent.

The 53-year-old would stay on as team boss and CEO if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos Group, who each also own a third of the enterprise.

An official representative said: "We will be making no official statement on this. The management structure of the team will remain unchanged, and all three partners are fully committed to the ongoing success of the brand in F1."

Valuation Growth

This arrangement would represent a significant increase in worth of the Mercedes team after Ineos Group bought its share for £208 million in 2022.

The rise reflects the growth in market values of F1 teams recently due to the increasing appeal of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458m) at the box office.

It is Pitt's most successful film and the most successful sports movie ever released.

Present Standings

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three races left this season.

Mercedes' primary racer British driver George Russell has secured victory in two of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

MC
Written by

Megan Calhoun

A seasoned financial analyst with over 15 years of experience in investment banking and wealth management.

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